BAOBAB IN 5 QUESTIONS
This is our core and our soul.
¿WHY? Our brand soul resides in innovating, challenging design and sustainability paradigms. This purpose must be connected to any product, service, or project. Above all, we want to be the standard in zero-waste design.
¿WHAT? Currently, we offer beachwear, knitwear, and resortwear. However, one of the goals is to diversify income into other products and services to diminish the pressure on textile production.
¿FOR WHOM? We aim to integrate all our stakeholders' requirements, acknowledging the importance of solving the needs of our core employees, suppliers, customers, and the environment.
¿HOW? Always proposing new and out-of-the-box experiences while developing sustainability strategies that reduce negative social and environmental impacts within our value chain and create positive ones.
¿HOW MUCH? The quantitative measurement of growth does not intend to measure only economic income. We include social and environmental impact KPIs and report them on the annual sustainability reports.