BAOBAB FOUNDATION
OUR STRATEGY
Reimagining Textiles
Action
Support the development of new materials and explore innovative packaging that minimizes environmental impact.
Goals
By 2027, at least 60% of the raw materials used will be from recycled, regenerated, or lower environmental impact sources, measured against total annual purchases.
By 2027, 100% of packaging will be recyclable, reusable, or compostable.
BAOBAB FOUNDATION
OUR STRATEGY
Leading the Cascade
Action
Reimagine the end of life of textiles and garments through Reuse, Rewear, Resale, Recycling, Repair, and Upcycling.
Goals
By 2030, at least 90% of textile waste generated in operations (offcuts) will be reused or recovered, measured by annual weight.
Starting in 2026, 1 annual circular economy initiative will be implemented (e.g., upcycling, take-back, partnerships), with impact measured in recovered volume.
Reduce returns related to quality by 80%.
By 2027, 100% of products will follow design guidelines focused on durability and extended use (e.g., quality, multifunctionality, or timelessness).